Feminism A Man s World Essay - 1380 Words

It is a man’s world. From this verity, feminism has emerged and exists to empower women all over the globe. The roots of the feminist movement date back to the middle of the nineteenth century. In the United States, the first major progress of feminism was the battle to gain women’s suffrage in the early twentieth century. It successfully resulted in the 19th amendment being passed in 1920, granting women the right to vote. Then in the 1960s, feminism had another phase which attracted more diverse people. â€Å"Whereas the first wave of feminism was generally propelled by middle class, Western, cisgender, white women, the second phase drew in women of color and developing nations, seeking sisterhood and solidarity† (Rampton). Although over a century has passed since the first impressions of the popular feminist movement, sexism – a consequence of the patriarchal society – and female inferiority prevails. In today’s society, women are deemed s ubordinate to men, and feminism advocates for a change to create absolute gender equality. The benefits as to why an individual would need feminism are limitless. This movement brings attention to and fights against stereotypes. Stereotypes, whether they appear positive, are harmful and set unreasonable expectations that most people fail to meet. Furthermore, feminism promotes body positivity, especially in youth, and disputes the conventional idea of how a woman’s physique should look. There are too many presumptions about what anShow MoreRelatedWhy Woman Should Be Treated Equally As Man1474 Words   |  6 Pages1. Introduction: It is becoming increasingly difficult to ignore the feminism in household in recent society. While a variety of definitions of the feminism have been suggested, this paper will use the definition first suggested by Urbandicitionary, it believe that woman should be treated equally as man, more likely that in society man are more well paid and have a higher respect than woman. In the past society, woman were expect to stay in household to do the housework, like taking care of theRead MoreFeminism And Its Impact On Women s Rights Movement Essay1586 Words   |  7 Pages Growing up, misconceptions of feminism lead me to reject the idea quickly. Identifying myself as a feminist made me uncomfortable since it evoked the image of a troop of an angry man-hating, unattractive women. When signing up for classes for senior year, I wanted to pick classes of interest to me, but sadly those classes were filled up, leaving me with no choice to enroll in a Gender Studies class. Unexpectedly, I never met with a mass of enraged women spewing hate towards males; rather it wasRead MoreFeminism : A Today s Society Essay1274 Words   |  6 PagesFeminism: A Must in Today’s Society Feminism has become a much studied topic since the victory of women’s rights. Feminism is the reason we get to have equality in our world and although we have not reached all our goals, there has been much progress. To be capable to reach equality amongst the world, we need to keep progressing with it and not lose motivation. Some may say feminism sounds like a sexist term and some do not understand that it means equality and therefore, do not like it. AlthoughRead MoreThe Theory Of The Political, Economic, And Social Equality1275 Words   |  6 Pagesdefines feminism as both the theory of the political, economic, and social equality of the sexes and organized activity on the behalf of women s rights and interests (Webster 418). Equality between men and women, in terms of rights, and the adding of women s rights appear to be positive hopes and dreams; but, so far, people tend to describe feminism while using bad terms, and feminism today has gained a bad reputation. Radical and extremists are adjectives when mostly claimed to feminism, whenRead MoreFeminism And Women s Rights On The Grounds Of Political, Social, And Economic Equality1686 Words   |  7 PagesIs Feminism? In our world today, feminism has become a recent topic of interest, being discussed all over social media, as well as being represented by various celebrity advocates for the movement. There is such a negative connotation with feminism, and this negative connotation more often than not comes from those who have refused to â€Å"come closer† to feminism.1 Because if you take a closer look, it is not all about women who despise men, or the victimization of women. By definition, feminism isRead MoreFeminism is simply a sociological theory, which states that men and women are equal. Feminism is900 Words   |  4 PagesFeminism is simply a sociological theory, which states that men and women are equal. Feminism is mainly concerned with giving rights to women by highlighting the numerous ways in which women have rendered to society. Feminist theorists believe in the social, political, and economic equality of genders and believe that each has his own rights as well as duties. They strive to give the oppressed women their full rights that are being taken every day. History of Feminism Feminism first started inRead MoreFeminism Is Defined As The Theory Of Political, Economic,1011 Words   |  5 PagesFeminism is defined as the theory of political, economic, and social equality of the sexes. (Definition of Feminism) and also as the organized activity on behalf of women s rights and interests. (Definition of Feminism). If one would look in-depth into Feminism they would see that there are three waves of Feminism. Now not all types or waves of feminism is wrong, but third wave, or the most recent, should not be supported, because they often tell myths that are just not true or usually use aRead MoreFeminism And The First Wave Feminism1651 Words   |  7 PagesWhat is Feminism? The word feminism originated in the 1800’s from the French word â€Å"feminisme†. So what is feminism exactly? Feminism is usually defined as an active desire to change women’s position in society (Kolmar pg.27). There are many ways that feminism can be described as it is a number of theories, social movements, cultural and political movements. These movements are shedding light to the inequalities and equal rights for women and also equality for everyone. Feminism is a way for womenRead MorePatriarchy And Gendered Inequality?1421 Words   |  6 PagesDo you agree that feminism remains a highly relevant ideology in its challenge to patriarchy and gendered inequality? The aim of this essay is to present some very important aspects of feminism as an ideology and its importance in today s world. It is commonly believed, that feminism is no longer needed and should be considered as successfully completed movement. However, there are many misinterpretations of this ideology, which should be corrected in order to fully understand its prime postulatesRead MoreIn Our World Today, The Living Generations Seem To Be Incredibly884 Words   |  4 Pages In our world today, the living generations seem to be incredibly divided in their values, beliefs, and political stances. These differences were prominently shown in the most recent presidential election. Within these differences are differing opinions in what feminism stands for and what the acts in the name of feminism truly mean in the context of society. Feminism as defined by the Merriam Webster dictionary is: â€Å"the theory of the political, economic, and social equality of the sexes.† If this

Racial Discrimination During The 20th Century - 3606 Words

Starting in 1501, white Portuguese men enslaved over five million Africans and brought them back to Brazil to work on sugar plantations, creating a power dynamic that has lasted for centuries. After nearly four hundred years of slavery, freed black men and women were left with no education, place to live, or family, placing them at an economic disadvantage from the beginning. In the late nineteenth and early twentieth centuries, following emancipation, white men began to procreate with indigenous and African women, creating a mixed or mulatto race, which led to the false identification of Brazil as a country with a â€Å"racial democracy.† However, darker-skinned individuals still remained at the bottom of the racial hierarchy, facing systems of social, economic, and educational discrimination. The racial inequalities, products of historical legacy, have resulted in a society that has severe racial stratifications and continues to subject Afro-Brazilians to prejudice, poverty , and police brutality. Although racial discrimination in contemporary Brazilian society is pervasive, particularly noticeable in the lack of economic and social mobility, discrimination is not a new phenomenon in Brazil, but rather the culmination of 500 years of historical inequities rooted in slavery, eugenics, immigration policy, the process of miscegenation, and the myth of racial â€Å"democracy†. Brazil’s racial history has led to the formation of a society in which darker-skinned individuals faceShow MoreRelatedThe Ideas Of Discrimination During The 20th Century1164 Words   |  5 PagesThe Ideas of Discrimination A controversial topic since the 20th century, discrimination was and continues to be a concept of heated discussion all over the world. In the past one hundred years, we have continued to make an effort to defeat discrimination, but a closer look shows that, even with all the effort put against it, discrimination still runs rampant all around the world. Since the United Nations adopted the Universal Declaration of Human Rights in 1948, the entire world has made large advancementsRead MoreSummary Of The Case For Reparations 1057 Words   |  5 PagesMy House Is Your House Slavery and racism was the plague of the United States. It followed on the heals of government policy and trickled down the social ladder for many years. Racial discrimination is still existent today, though people are afraid to talk about it, for fear of admitting ancestral sin and current stereotypes. Ta-Nehisi Coates expresses these ideas in his article â€Å"The Case for Reparations†, and focuses on the issue of home ownership in Chicago. The bottom line of his articleRead MoreU.s. Constitution, Discrimination865 Words   |  4 PagesFaults in the U.S. Constitution, Discrimination in America One very monumental event in the history of the United States is the ratification and signing of the United States Constitution.This took place in the year 1787 .The Bill of Rights is actually the part of the constitution that defines the rights of the citizens of the United States.This significant document helped spell out individual rights and freedoms.Although the signing of the U.S. Constitution solved many problems it failed to solveRead MoreRace And Ethnicity : Cape Verdean American Immigrants Essay1631 Words   |  7 PagesCape Verdean racial and ethnic identity and how the trials they experience while margining into American society. Cape Verdeans, a mix raced people group of Portuguese and African decent, struggled to attain and maintain their social identity in America, all while enduring isolation and ridicule from both Whites and Black in the new world. After reading this Halters book and her narrative depiction of the Cape Verdeans experience migrating to America. Just as many American immigrants during early 19thRead MoreB. Du Bois Essay1447 Words   |  6 PagesW.E.B. Du Bois was a major force in twentieth-century society, whose aim in life was to help define African-American social and political causes in the United States. History writes that W.E.B. Du Bois was a sociologist, historian, civil rights activist, and Pan-Africanist. However, white people who feared him labeled him a trouble maker and some black people saw him as an outcast. No matter what Du Bois’s critics thought about him, Du Bois was the voice of African-American fight for equality. AsRead MoreThe South : Controversial Topics On Harper Lee s Kill A Mockingbird1475 Words   |  6 PagesPrize winning novel that instantly attained its position as one of the greatest literary classics (Editors).The story of Scout Finch’s childhood has become one of the most notable narratives that addresses controversial issues present in the early 20th century. Lee’s novel d epicts themes of race, justice, and innocence throughout the novel. Although To Kill a Mockingbird is regarded as a literary masterpiece in American literature, it was banned and challenged for racism, profanity, and mentions of incestRead MoreAnalysis Of Harper Lee s Kill A Mockingbird 1491 Words   |  6 PagesPrize winning novel that instantly attained its position as one of the greatest literary classics (Editors).The story of Scout Finch’s childhood has become one of the most notable narratives that addresses controversial issues present in the early 20th century. Lee’s novel depicts themes of race, justice, and innocence throughout the novel. Although ​ To Kill a Mockingbird​ is regarded as a literary masterpiece in American literature, it was banned and challenged for racism, profanity, and mentions ofRead MoreLatino Americans And Hispanic Americans1114 Words   |  5 Pagesare the largest minority group in the United States. They make up approximately 16 percent of the country s population. They are considered both an ethnic and a racial minority group. Their language, a cultural characteristic, identifies them as an ethnic minority group. Their physical appearance identifies Hispanic-Americans as a racial minority group (Healy 2012). The majority of the Hispanic American population is located in the southwest part of the country. The three largest populations of HispanicRead MoreThe Tuskegee Study Essay1454 Words   |  6 Pagesmedical research practices are sound and ethical, and that researchers work more closely with communities.† (The Centers for Disease Control and Prevention, 2013) This study could well be described as one of the most horrible medical scandals in the 20th century; a so-called â€Å"scientific† experiment which was an evidence of a race-based unethical medical practice. (Brandt, A.M., 1978) The Tuskegee Study was carried in and around Tuskegee in Macon County, Alabama, from 1932 to 1972. The United States PublicRead MoreHarvest of Empire by Juan Gonzalez Essay examples1340 Words   |  6 Pagesways: Latino immigration is closely tied to the growth and needs of the U.S. empire; race and language attitudes in this country have had the effect of moving Latin Americans not from immigrant to mainstream status, but rather from an immigrant to a racial caste status and how Latin Americans have arrived when the United States is already the dominant world power. â€Å"Harvest of Empire† mentions how since the 1820’s Mexicans have migrated to the United States. They’re the second largest immigrant nationality

Conflicts arise in the Workplace-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Conflicts arise in the Workplace. Answer: Introduction: Respect is one of the most important features of a healthy productive work environment. In a proper functioning work environment every person has a specific job to perform and subsequently every person feels important and a contributor in the success of an organization. In such situations the employees feel valued by their employers and everyone is treated with a sense of fairness and dignity which helps in diffusing potential chances of conflict and stress. In case such a positive work environment is maintained, in difficult times like termination or disciplinary issues the employees can accept situational change positively and might avoid litigation or disruption of workflow. However the lack of respect in the workplace can have a toll on the employees. Work environments which are toxic have chances of leading to decreased productivity, increased absenteeism, high staff turnover, severance packages and even law suits. The challenges in this regard are that there is no clearly articulated legal duty on an employer to treat any particular employee with respect. There are laws for protection but no specific rules to denote what should be the exact behavior at the workplace. Increased instances of toxic work environments and problems in the workplace are a cause for concern and lead to issues which need to be prevented at all times. The discussed scenario: According to the case study provided, there were complaints regarding the morale issues in the workplace. A toxic work environment was discussed based on the employees and their concerns about existent favoritism were also mentioned. The issues of problems between the supervisor in the office and his boss were mentioned. Repeated change of staff and replacement of inexperienced staff for experienced ones were also mentioned resulting in the increased amount of workload and lesser productivity. The issue of favoritism was also mentioned which had a bad impact on the employees and resulted in an increased disinterest towards their work. All these issues contributed to the toxicity of the work environment and damaged the repute. Thus the mentioned issues need to be resolved to maintain positivity and in order to retain the employees. Power struggle: One of the most important issues which have been mentioned is that of a power struggle between the supervisor and his boss. The issues also persisted after the boss left and a new person came. Power struggle is a type of interpersonal conflict which might harm the company. The interpersonal conflict is not uncommon and is because of high competition and variable personalities of the persons that the power struggles arise (Forsyth). In cases when such power struggles are experienced by the other subordinate employees it is better that they step in the struggle and never take sides but try to bridge the gap. The interruption by a third party in certain cases might lead to a thoughtful and understanding approach by both the parties and the conflict might be resolved. No matter whatever the position of the employee who wishes to intervene, it is imperative that he or she steps in for management of the conflict. An appeal should be made to both the supervisor and the boss to reconsider their differences. A combined appeal should also be made to them on behalf of all the employees in order to resolve the conflict of the supervisor and his boss (Saundry, Richard and Wibberley). There needs to be a proper training program or sessions need to be conducted in order to train the supervisors to control and deal with different types of employees (Hillman). Distribution of Workload: Improper distribution of the workload is another issue in the workplace. It is the responsibility of the managers and the supervisors to be clear and concise about their work expectations and focus more on the optimal work performance and best individual achievement rather than divide work unequally which might lead to complacence of the employees. The managers should be trained in order to develop strategies for delegating tasks. The managers should also be trained to improve the performance of the weak employees rather than giving important work to the others and making the weak ones under confident about their work. A work culture of proper team work and collaboration needs to be encouraged (Forsyth). Unbalanced workload needs to be avoided by reviewing the total workload for a project as well as the amount of time required to complete it. It needs to be checked which members handle specific tasks and then the knowledge also needs to be accessed. There needs to be a rough workload redistribution plan based and additional input plan. There should also be a revaluation of the given workload at any instance of time for any sort of imbalance (Hillman). Favoritism: Favoritism in the workplace is extremely common and harmful for the work culture. The family members might be favored, or specific employees might be favored. This is harmful for the culture of the workplace. Favoritism highly influences the sentiments of the people and makes them questions their abilities. This should not be encouraged at any costs. The employees need to be trained and ordered to handle such favoritism and remain undeterred in their work. The first thing the employees need to do is to behave normally even after finding that their boss is favoring somebody else. The worst possible scenarios that is possible due to reacting and getting in the bad books of the boss need to be avoided at any costs. The employees suspecting bosss nature of favoritism needs to be trained to remain positive and act normal in order to prevent any chances of becoming least favorite of the boss (Brubaker). The next best thing that the person needs to do is to clarify with the boss what he or she is expected to do and try to get the feedback regularly. The focus should always be maintained on good performance and proper work done. The management systems should be trusted and in severe cases informed so that these can be addressed as soon as possible (Huan). The employee should also go the extra mile and influence oneself to show dedication towards work. The employee should remind oneself of the unique role they play for the company and request meetings, propose new items for the team, demonstrate respect and proper amount of appreciation for the boss as well. The employee should not get distracted by any feelings of neglect which cause more harm than benefit. The employee should take control of his or her work and make ambitions clear to the boss. Under no circumstances should any employee act emotionally. Emotions need to be kept aside and strategic evaluation of the favorites needs to be done in order to emerge as better employees. Often small favors can be asked for to garner a positive attitude from the boss. However proper research needs to be done before the matter is brought to the notice of the HR or higher authorities (Saundry). Lack of proper trust and issues with the staff with respect to the supervisors: Issues of mistrust and tension can also exist in the workplace. In case such situations arise there should always be clear and detailed instructions verbally. The spread of rumors need to be solved and clarified as soon as they start spreading in order to avoid problems of mistrust. There should be meetings which need to be arranged with those employees experiencing conflict in order to discuss the problems they are facing in the workplace. Without choosing a side they should guide a conversation to a discussion of positive conflict resolution ideas which can be discussed. The employees need to be encouraged to seek out explanations of situations which might show that there needs to be proactive interest in resolving the issues of the workplace. Conclusion: Workplace conflict exists between individuals and groups and might lead to a series of negative influence to the organization. In situations when people work together, the cultural differences, gender differences, style differences and others also occur. The resolution of the conflict and its avoidance in the workplace needs to be performed in order to increase the effectiveness for the work. The effectively managed work conflict has several positive effects for the organization and also for life. It is the responsibility of the employees in the workplace to properly tackle any possible situation that might arise and which has the probability of damaging the productivity of the workplace. The conflict management should be conducted including the steps of assessment or the stage of investigation, the acknowledgement or understanding stage, the proper attitude maintenance, the proper plan of action, the analysis of the results and finally the solution implementation. Thus it may be said that a conflict taking place does not always mean that something bad is going to happen. It also means that there might be innovation and a moir harmonious workplace. In case of a conflict in the workplace, it should not be hidden or ignored, instead it should be faced and resolved. The improved communication skill, developed emotional intelligence, respect towards others and the effort to work for the betterment of the organization are all helpful towards the avoidance of any sort of conflict References: Brubaker, David, et al. "Conflict resolution in the workplace: What will the future bring?."Conflict Resolution Quarterly31.4 (2014): 357-386. Forsyth, Anthony. "Workplace conflict resolution in Australia: The dominance of the public dispute resolution framework and the limited role of ADR."The International Journal of Human Resource Management23.3 (2012): 476-494. Hillman, Donald R. "Understanding multigenerational work-value conflict resolution."Journal of Workplace Behavioral Health29.3 (2014): 240-257. Huan, Lim Jin, and Rashad Yazdanifard. "The difference of conflict management styles and conflict resolution in workplace."Business Entrepreneurship Journal1.1 (2012): 141-155. Saundry, Richard Arthur, and Gemma Wibberley. "Workplace dispute resolution and the management of individual conflictA thematic analysis of five case studies." (2014). Saundry, Richard Arthur, et al. "Reframing Resolution-Managing Conflict and Resolving Individual Employment Disputes in the Contemporary Workplace."Acas Policy Discussion Papers(2014): 1-21. Saundry, Richard, Louise McArdle, and Peter Thomas. "Reframing workplace relations? Conflict resolution and mediation in a primary care trust."Work, employment and society27.2 (2013): 213-231.

Blanche Character; A Mere Victim Essay Example

Blanche Character; A Mere Victim Essay A Street Named Desire written by American playwright Tennessee Williams contains issues from life particularly the destructive effects of detaching oneself to the reality, creating mere fantasies and illusions that when not met, may lead to extreme frustration and worst tragedy. The story centers on an isolated woman named Blanche Dubois who is elegantly reared in Old South Aristocratic traditions. Even at the beginning of the play when her family fortune and state are gone, when she learned that her husband is homosexual and eventually commits suicide because of disgrace, when she realizes that she have a bad reputation because of her indiscrete sexual behavior, and the social constructed gender roles during the Old South, the writer already highlighted the predicaments of Blanche that somehow influence her behavior towards life. She is a lonely woman who seeks companionship and protection in the arms of strangers. She is trying to fit the emptiness in her heart through other people . Blanche’s character is in constant conflict between reality and fantasy. Blanche says â€Å"I don’t want realism, I want magic† illustrates her unacceptance of reality (Tennessee, 1986). Her character illustrates a romantic Old South who associates happy ending with a princess or Miss Damsels in Distress rescued by heroic Knight in shining Armor. Blanche’s desire created in her imagination became an uncontrollable force throughout the play that defined her tragic fate. Blanche is basically an insecure and dislocated individual who is often in a state of perpetual panic about her age and fading beauty. She has lots of pretensions just to make herself appear attractive and appealing to male suitors. Apparently, she depends on male sexual admiration for her sense of identity and self esteem that often succumbed her to passion. Moreover, the character of Blanche dwells in illusion and fantasy unconsciously approaching them as a means of escape and self defense both against outside threats and against her own demons and fears. Fantasy became a magical force that temporarily protects her from the tragedies she has to endure. By marrying, Blanche hopes and believes that she will escape poverty and bad reputation that continually haunts her. We will write a custom essay sample on Blanche Character; A Mere Victim specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Blanche Character; A Mere Victim specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Blanche Character; A Mere Victim specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Blanche is a victim to the social constructed roles given to women during the times of the Old South. The writer uses gender role playing as a big motivating factor that defines Blanche’s destiny. Blanche’s dependence on men for financial security and protection reflects their treatment towards women during the transition from the old to the new South. Society by that time always incorporates their roles to motherhood and home who perceive male companions as their only means to achieve happiness, sustenance and self image. Blanche sees marriage as the only possibility of escape and survival without realizing that by relying on men, she is putting herself into the hands of others. Blanche’s upbringingness and social orientation in the Old South unconsciously influence her every behavior. She lies in a vain or misguided effort to please men in desire to accumulate power and sense of individuality. She is afraid to get old because her reality says that age and beaut y are the only way to acquire marriage. Blanche’s is one of the women in the play who is an unfortunate victim to society’s rules. The desperate and fanciful nature of Blanche is apparent in her mental and actual attempts to convince herself that chivalric gentleman and knight in shining armor still exist. Social norms and conventions in the Old South diminishes unmarried woman, like Blanche, leaving them vulnerable to the reality that they have to find a man to acquire their sense of identity again. At the end of the story, Blanche will be taken to an insane asylum. Her frustrations in life because of her unmet expectations of what life ought to be created her psychological pain. The protagonist of this play, Blanche, has a tragic destiny because of her choices, weakness and inability to confront the truth of her situation. Reference: Tenessee, Williams (1986). Streetcar Named Desire. Tandem Library Books

The Television System of Paul Nipkow

The Television System of Paul Nipkow German engineering student, Paul Nipkow proposed and patented the worlds first mechanical television system in 1884. Paul Nipkow devised the notion of dissecting the image and transmitting it sequentially. To do this he designed the first television scanning device. Paul Nipkow was the first person to discover televisions scanning principle, in which the light intensities of small portions of an image are successively analyzed and transmitted. In 1873, the photoconductive  properties of the element selenium were discovered, the fact that seleniums electrical conduction varied with the amount of illumination it received. Paul Nipkow created a rotating scanning disk camera called the Nipkow disk, a device for picture analyzation that consisted of a rapidly rotating disk placed between a scene and a light sensitive selenium element. The image had only 18 lines of resolution. Nipkow Disk According to R. J. Reiman author of Who Invented Television: The Nipkow disk was a rotating disk with holes arranged in a spiral around its edge. Light passing through the holes as the disk rotated produced a rectangular scanning pattern or raster which could be used to either generate an electrical signal from the scene for transmitting or to produce an image from the signal at the receiver. As the disk rotated, the image was scanned by the perforations in the disk, and light from different portions of it passed to a selenium photocell. The number of scanned lines was equal to the number of perforations and each rotation of the disk produced a television frame. In the receiver, the brightness of the light source would be varied by the signal voltage. Again, the light passed through a synchronously rotating perforated disk and formed a raster on the projection screen. Mechanical viewers had the serious limitation of resolution and brightness. No one is sure if Paul Nipkow actually built a working prototype of his television system. It would take the development of the amplification tube in 1907 before the Nipkow Disk could become practical. All mechanical television systems were outmoded in 1934 by electronic television systems.

International Business Essay Example | Topics and Well Written Essays - 2000 words - 4

International Business - Essay Example The airline grew at a faster rate through the acquisition of new planes and expanded route offerings that were made more appealing through such initiatives as frequent flyer program and business class seats. Despite the rise in the number of passengers, Ryanair continued to make losses due to the fact that it offered low fares though it was not a low-cost airline. As competition soared in the airline industry, the competing airlines, Ryanair was forced to lower their prices even further and eliminating the costly routes and increasing presence in the profitable routes. Through flying to regional airports that have lower costs of landing and faster turnaround times, Ryanair started attaining profitability through offering cheap flights across Europe. The cheap flights were obtainable through the elimination of free meals during flights that led the company to improve their profitability in successive years. In 1997, Ryanair put on offer an IPO that managed to raise it a lot of capital that made it easier for it to acquire other aircraft thus increasing its fleet. In the year 2000, Ryanair started making its bookings online that made it increase the number of passengers that it transferred across destinations. ... Amidst intermittent performances in the year 2009, Ryanair made other strategic changes aimed at reducing costs such as elimination of check-ins in favour of baggage drops that returned it to profitability (Ryanair. n.d). With time, the company has been able to make several strides as regards profitability albeit with numerous challenges and obstacles. Currently, Ryanair is the most favoured airline in the world with bases in forty one airports operating across twenty six countries with over two hundred aircraft transporting about 80 million passengers in the year 2010/2011. As at the moment, it prides itself as having the cheapest air ticket as compared to its competitors namely easy Jet and Aer Lingus and this has contributed to its profits to grow by an average of 25% that totals about 503 million Euros. Market Entry Strategies adopted by Ryanair Ryanair embarked on adopting certain market entry strategies aimed at positioning itself as the leading low-cost flight in Europe throug h continuous improvement of its services and route offerings. Therefore its main objective was to offer low fares that can translate to increased flow of passengers that is aimed at containing the costs as well as reducing the costs of operation. Through offering low fares, Ryanair was able to stimulate demand that may be derived from those that are aimed at those that are conscious of the fares they pay or those who may opt for alternative modes of travel. To achieve this, it offers its tickets through travel on a one-way basis thus minimizing requirements that may be pegged on the basis of stay requirements. Ryanair sets fares or travel costs on the basis of demand requirements of specific flights and in reference to